Congratulations! You just opened your dream business. It’s a great feeling to do what you love while calling the shots as a business owner. Now comes the tough part: marketing.
Practicing proper search engine optimization (SEO) efforts is optimal for industry leaders. Ranking higher in search engines generates additional foot traffic. How you lay out each page is vital for higher rankings.
Here are 5 SEO mistakes companies make when developing their contact page and how to fix them.
1. Failing to Optimize for Local SEO Terms
The business name, address, and phone number should be included in detectable text that a search engine uses for ranking. Don’t forget to optimize for local SEO. While placing them in images gives clients valuable info, your contact page will fail to rank if these features aren’t included in the actual website text.
Use engaging and quality H2 headings so the search engine knows more information about each section on the contact page. Include more than general business contact details. List the email addresses and/or extension numbers for each department in the business. Embed a Google map with your exact location so patrons can plan a visit to your establishment.
2. Not Utilizing Page Titles or Inputting Meta Descriptions
While a generic “Contact Us” heading is helpful, integrating a meta description will help you outrank competitors. For example, let’s say patrons want to type in “contact NetBet” into their search browser. If the contact page doesn’t have a meta description, it will rank much lower than other online casino platforms.
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Don’t forget to have a succinct, yet captivating page title and meta description on your contact page. Remember to include your city and state to come up in more localized searches for patrons in your area. It will help your website rank higher in search engines when clients want to contact businesses like yours in your industry.
3. Not Including Indexable Content
Add valuable text to your contact page. Rather than utilizing just a contact form, try including a call to action for the page to rank higher. Asking a rhetorical question and inviting clients to contact you about questions or concerns will do the trick.
For example:
Are you interested in discovering more about the casino games NetBet has to offer? Explore our website (add an internal link to the main gaming page) or contact one of our experienced representatives who can give you more details.
4. Forgetting Internal Links
Internal links are any company website’s best friend for SEO optimization. The contact page should act like a bridge to the more important pages of your company website. Adding internal links to service pages and FAQs is valuable to readers to learn more information and helps your company rank higher.
For example, a NetBet contact page may link to the slots games or roulette titles to encourage patrons to jump on to play when they are ready. They can do this after contacting the platform’s customer service department if they can still access the games.
5. Not Considering Mobile Usability and Page Speed
Mobile accessibility of the website also increases traffic. More people are using their smartphones and tablets to find products and services locally.
Google and other popular search engines prefer ranking websites with faster load times and enhanced mobile accessibility higher. Research and utilize digital tools to rank accordingly.
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