Do you plan your Instagram feed in advance? With a well-planned Instagram feed, you can visually convey your brand values in seconds, which is key to converting visitors into followers. Discover how to make an Instagram feed and leave a lasting impression on your audience in 4 easy steps with Goread.io:
How to Visually Plan Your Instagram Feed
Your Instagram feed is one of the first things a visitor sees when they land on your profile. If you want them to stop in their tracks, you need to think about more than just your individual Instagram posts – you need to consider your feed as a whole.
By taking the time to plan out your Instagram feed in advance, you can create consistent, branded content that aligns with your business and converts clicks into customers.
Here’s how you can visually plan your Instagram feed and create your own cohesive aesthetic:
- Choose your Instagram aesthetic
- Find content for the aesthetic of your Instagram feed
- Use filters to keep your Instagram feed consistent
- Plan and preview your Instagram feed in advance
Step 1: Choose your Instagram aesthetic
The first thing you’ll want to do is decide on the aesthetic of your Instagram profile, and a great way to do this is simply by looking at other accounts for inspiration.
What do some of your favorite profiles look like? Are they light and airy? Dark and moody? Do they follow some kind of pattern in their composition? All of your question’s answer is here with Goread.
Spending some time thinking about these things while browsing through your favorite profiles will help you decide which “aesthetic” will best represent you and your brand.
If you’re a business, you can also draw inspiration for your Instagram aesthetic from your brand. Your brand colors, fonts, and textures can help shape a unique and captivating aesthetic on Instagram.
Step 2: Find content for the aesthetic of your Instagram feed
Once you’ve decided on your Instagram aesthetic, you can start creating and curating content that aligns with it. Supplementing your feed with user-generated content and stock photos can be a great way to build your aesthetic, while also strengthening the sense of community around your business.
As an alternative, you can always use stock images or videos that fit your new aesthetic.
Step 3: Use filters to keep your Instagram feed consistent
One of the easiest ways to create a cohesive aesthetic on Instagram is during the photo and video editing process. Choosing the same filter, set of filters, or editing “rules” will help you keep your photos consistent.
Edit Instagram photos with Lightroom:
If you want to give your photos a more professional look, Lightroom is by far one of the most powerful photo editing tools out there, especially since you can use ready-made Lightroom presets.
Lightroom presets are one-click photo editing tools that can dramatically speed up your workflow and give your Instagram photos a professional look.
While mastering Adobe Lightroom on desktop takes time and practice, using Lightroom presets on the mobile app is a quick and easy way to take your Instagram photos to the next level.
Another great way to give your photos a more cohesive look is by making adjustments to temperature, brightness, or contrast to keep things consistent.
Step 4: Plan and preview your Instagram feed in advance
Next, it’s time to think about how your posts will look as a whole in your feed.
No matter what editing style you choose, you’re going to want to think about how your Instagram posts will look side by side.
Basically, you want to make sure it’s easy for new eyes to scroll through your feed and get a strong impression of what your brand is all about.
You’ll also want to check that your feed is visually interesting and not too repetitive.
A good way to do this is to experiment with different compositions, placing busier photos next to clean or minimal photos to break things up a bit.
If you have a business that sells products on your Instagram feed, you can do this by mixing your product photos with some user-generated content posts, lifestyle photos, or any other different types of content you plan to post.